Chanel N°5 - An Iconic Fragrance

CHANEL N°5

The iconic bottle design of Chanel N°5 and its timeless beauty have stood the test of time since its launch in May 1922. Chanel N°5 was the first perfume launched by French couturier Gabrielle "Coco" Chanel and the rest, literally, is fragrance history.

 An iconic fragrance. An emblematic accord.

 In 1921, Coco Chanel decided to create and design a fragrance unlike any other. "A woman's perfume with the scent of a woman." Gabrielle Chanel gave it a name like a code. N°5.

The French fashion designer and businesswoman envisioned a design that would be an antidote for the over-elaborate, precious fussiness of the crystal fragrance bottles then in fashion. Her bottle would be "pure transparency ...an invisible bottle".

The bottle, over the decades, has itself become an identifiable cultural artifact, so much so that Andy Warhol chose to commemorate its iconic status in the mid-1980s with his pop art, silk-screened, Ads: Chanel.

A limited-edition, crimson red crystal glass bottle in the three editions of Chanel N°5, namely Eau de Parfum, Parfum, and L'Eau, was launched for Christmas in 2018.

This PIBE online exclusive has been produced by:
Photography / Christoffer Dalkarls