Jo By Jo Loves ∙ A Fragrance

Jo Loves

For all the fragrance fanatics out there, this will become your immediate new cult classic. The Jo Loves brand was created by the iconic woman behind some of our most adored fragrances, Jo Malone CBE. Bottled in the iconic scarlet shade, Jo by Jo Loves is the signature perfume Jo created when starting her new brand, but never intended to share. Boy we are glad she did as it’s a combination of all the timeless scents she truly loves.

Sparkling notes of citrus grapefruit, bitter orange and lime have been carefully blended with powerful guaiac wood, cedarwood and vetiver and topped with a lingering dash of black pepper. All bottled shut with a promise to be fresh, full-bodied and long lasting. Just a few spritz are reminiscent of lazy summer holidays spent by the warm sand with your favourite refreshment in hand. Simply put, it's divine, clean and delicious- spritz with care.

WHAT WE LIKE

·      The scent has an impressive staying power, lingering on the skin all day long.

·      Jo Loves fragrances are created using 100% plant-based ingredients and are never tested on animals.

·      This classic scent also comes in the form of; a fragrance paintbrush, shower gel, body lotion, body cream and luxurious candle.

Shop the Jo by Jo Loves Fragrance, £115 for 100ml HERE

Beauty Editor / Sarah Barnes