In the age of transparency, and the generation of beauty education, we can be our own investigators and activists, taking a stand on the products we use every single day
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It’s not just a trendy term or a lifestyle word. It’s this that sets the focus on the future and refers to our awareness and high standards regarding health and environment
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Limited legislation means it is not compulsory for companies to let consumers know if they test on animals, however beauty brands are now taking pride in marketing themselves as cruelty free
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